The Northwest Industrial Supply site started as a makeover using the graphics and branding from an existing brochureware site. I have added the "store finder", a shopping cart for internet specials, and web movies to show the SlideSledge ads, and will be adding more features to the site as they approve the changes and get me copy.
Over the Counter was launched to serve as a companion to my monthly column in Freshwater and Marine Aquarium magazine. It's a blog front end that I am using to encourage discussion about my column, topics in the hobby, or whatever evolves from it. I hope to market a related book from here in the future.
This is one of the faces of the site you visited to get where you are now... It acts as the portal to my portfolio and blogs, Fat Pipe Jazz and Over the Counter. I am creating a variety of selectable style sheets for it, so the look changes drastically and frequently. Definitely an experimental area.